The right message, to the right person, at the right time.  We work with you to target potential customers and convince them to purchase your product or service. We provide the strategy and implementation services you need to communicate more effectively with prospects and customers.

Developing a marketing plan that makes sense is not easy to do. Our team at Eighteen93 Communications™ brings extensive industry experience and multiple professional disciplines to every strategy engagement. We help you:

  • Set realistic goals and objectives
  • Understand the true cost of marketing and how to manage it
  • Build ROI models and measurement strategies
  • Select or optimize distribution channels
  • Identify partners – channel, delivery, execution, M&A
  • Train internal staff and partners on critical marketing issues and messaging
  • Develop appropriate financial models – P & L, cash flow, budgets, etc.

Marketing Campaigns

Your marketing efforts should accurately reflect your company’s values, the products or services you offer, and remain cost effective at all times. Eighteen93 campaigns can include many channels and many different techniques:

  • Multichannel planning, implementation, and tracking
  • Creative design across all media
  • Interactive development: corporate sites, microsites, mobile sites, etc.
  • Direct mail, including printing and mailing
  • Personalized URLs
  • QR codes
  • Media purchasing

Market Research

Trial and error is not the same thing as test for success. The Eighteen93 strategy team conducts intelligent research to inform and shape your marketing strategy and tactics. Some of the research we can do for you:

  • Opportunity analysis
  • Risk analysis
  • Competitive analysis
  • Price analysis
  • Business and consumer surveys – online, in person, video conference, focus groups
  • Primary and secondary source analysis and compilation
  • International and domestic expansion – regulatory landscape, FX impact, distribution analysis