Smart Spending

Smart Spending

The Mission A software company servicing the Financial Sector asked our team to develop a marketing solution they could deliver to their customers that would exploit the valuable information collected through their innovative software solutions. The Answer Our team designed a multi-touch campaign, incorporating Direct Mail and Email. The campaign targeted debit card users who had used their card in POS transactions less than 5 times over a 30 day…

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Understand Your Customer

Understand Your Customer

The Mission A national cable company challenged E93 to improve the results for a previous rebate campaign focused on college students. The previous year’s campaign offered a $100 rebate and instructed the student to photocopy their student ID and mail it in to Cox along with a rebate form. That campaign generated only a 4% response. The Answer Understanding the customer base was comprised of young, tech-savvy students, E93 developed…

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Record Sales

Record Sales

The Mission A BMW dealership wanted to reach their sales goal of 10 BMW’s sold over their Holiday Wish Event weekend promotion. The dealership is a top-performing dealership among the BMW North America group and continuously looks for unique ways to satisfy their customers. The Answer Eighteen93 developed a personalized cross-media campaign incorporating direct mail with personal URLs and enticing incentives to attract potential buyers. After extensive research and analysis…

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YMCA Win Back

YMCA Win Back

THE CHALLENGE The YMCA looked to increase membership. A number of issues were resolved prior to the program: Understanding cancellation codes in the YMCA database Validating those codes Identifying canceled members most likely to rejoin Identifying those least likely to rejoin Developing ‘a resonating message’ to influence former members to reconsider membership value and benefit THE SOLUTION Data analysis identified former members most likely to rejoin. Further segmentation created an…

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Logistics Lead Gen

Logistics Lead Gen

THE CHALLENGE A large global logistics company was looking target an elusive, high-value prospect list. Each prospect had been unresponsive to marketing and sales efforts for over one year. THE SOLUTION After researching the database and determining a common pain-point among the targets, a two-step, multi-channel campaign was developed including a three dimensional mailer, an incentive offer to take a meeting, landing pages to track responses, and sales follow up…

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