The Mission A software company servicing the Financial Sector asked our team to develop a marketing solution they could deliver to their customers that would exploit the valuable information collected through their innovative software solutions. The Answer Our team designed a multi-touch campaign, incorporating Direct Mail and Email. The campaign targeted debit card users who had used their card in POS transactions less than 5 times over a 30 day…
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The Mission A national cable company challenged E93 to improve the results for a previous rebate campaign focused on college students. The previous year’s campaign offered a $100 rebate and instructed the student to photocopy their student ID and mail it in to Cox along with a rebate form. That campaign generated only a 4% response. The Answer Understanding the customer base was comprised of young, tech-savvy students, E93 developed…
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The Mission A BMW dealership wanted to reach their sales goal of 10 BMW’s sold over their Holiday Wish Event weekend promotion. The dealership is a top-performing dealership among the BMW North America group and continuously looks for unique ways to satisfy their customers. The Answer Eighteen93 developed a personalized cross-media campaign incorporating direct mail with personal URLs and enticing incentives to attract potential buyers. After extensive research and analysis…
Read MoreThe right message, to the right person, at the right time. We work with you to target potential customers and convince them to purchase your product or service. We provide the strategy and implementation services you need to communicate more effectively with prospects and customers. Developing a marketing plan that makes sense is not easy to do. Our team at Eighteen93 Communications™ brings extensive industry experience and multiple professional disciplines…
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FOR EVERY BUSINESS, BIG OR SMALL, BRAND AWARENESS IS ESSENTIAL. In our last blog, we talked about how your direct mail envelopes can help to create brand awareness. This is one of the biggest reasons to customize your direct mail envelopes. If you don’t, you’re missing out on a huge opportunity to get your brand out there in front of as many people as possible. While, yes, if your readers…
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There are so many things you can do to increase brand awareness for your business, but direct mail is one of the best. In our last couple of blogs, we’ve focused a lot on brand awareness. We talked about why brand awareness is so important for every business, as well as how to use your direct mail marketing campaign to increase brand awareness. But, with so many other avenues to…
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THE CHALLENGE The YMCA looked to increase membership. A number of issues were resolved prior to the program: Understanding cancellation codes in the YMCA database Validating those codes Identifying canceled members most likely to rejoin Identifying those least likely to rejoin Developing ‘a resonating message’ to influence former members to reconsider membership value and benefit THE SOLUTION Data analysis identified former members most likely to rejoin. Further segmentation created an…
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THE CHALLENGE A large global logistics company was looking target an elusive, high-value prospect list. Each prospect had been unresponsive to marketing and sales efforts for over one year. THE SOLUTION After researching the database and determining a common pain-point among the targets, a two-step, multi-channel campaign was developed including a three dimensional mailer, an incentive offer to take a meeting, landing pages to track responses, and sales follow up…
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Nino has 28 years of experience in sales, marketing, operations and general management roles in private equity-owned and publicly-traded Fortune 100 companies. He has developed and implemented successful business growth strategies and marketing campaigns in the US and global markets and has led numerous product launches. Nino is guided by the premise that business is inherently simple, and he does not allow overly complicated strategy and processes to overshadow a…
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Derek has been working and living the print communications life for over 20 years. Growing up in a family printing business has provided Derek the grass-roots understanding of what our customers expect and more importantly, what products and ideas have worked. With a hands-on understanding of what it’s like to run a business, Derek relates well to the needs of our clients, providing a balance of creating impactful…
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